“Unidesa has returned strongly to the market”


After two years without visiting the Argentinian exhibition, Rosa Mateo found a completely different situation. “I have noticed a big difference because, from the local event it used to be, it turned into an international show, with visitors from Chile, Venezuela, Peru and almost all Latin America, which, in my opinion, has made a big difference with the SAGSE I used to know”, pointed the director.

Regarding the novelties presented by the firm, Mateo remarked the release of a new platform developed by the company, the In Action cabinets and a series of new games “which have been properly tested with sensational economic results”, she pointed. “We have presented very attractive and entertaining titles. The truth is that we had a great acceptance. When you present something and you have purchase orders confirmed, it means that there is a serious interest”, she says.

When asked about the position of the company in the market, Mateo stated: “I think Unidesa has returned to the market strongly. I see that perhaps we had lost the vision a bit, because sometimes engineers are separated from the market and from the operator, but I believe this symbiosis is back and we begin to recover a position we had lost”.

Finally, she talked about the future plans of the company in the region. “In Latin America we expect to recover the position we used to have in the casinos, we aim our In Action platform to be seen everywhere and expect that our regional commercial team performs a great job and that we reposition our firm to the first places”.


By BBBB