By BBBB
Online gaming company Entain has announced the launch of a new live gameshow based on the popular UK gameshow ‘The Chase’ which airs on ITV and has a viewership of four million.
During its month-long soft launch, player spend on ‘The Chase’ increased by 56%
According to the announcement, the new live offering has been developed in partnership with ITV and gaming tech provider Playtech. In a slight deviation from the TV version of the game, it features a plinko board alongside bonus features. As a result, players do not need to answer general knowledge questions in order to win.
Soft Launch Success
Entain has also revealed that in the month since its soft launch in the UK, Ontario, Belgium, and Brazil, ‘The Chase’ has seen player spend increase by 56%. This is three times the revenue increase of similar plinko-style games in their first month of operations.
Following the game’s official launch the next markets to follow will be South Africa and Italy. No details of further market launches have yet been released.
Graciella Anthony, Global Head of Live and Table Games at Entain, said of the launch:
“The launch of “The Chase” reaffirms Entain as the home of innovation, excitement, and fun. We are always striving to create innovative content that stands out in the growing live gameshow genre. As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory.”
Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented:
“The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live casino space. The atmosphere and game elements of “The Chase” have been turned into an engaging and unique live game with the main plinko game, Head to Head and Final Chase bonus games. We are excited to see the game’s success exclusively across Entain’s portfolio.”
Kevin Kilminster, Chief Product Innovation Officer at Playtech, said:
“We are thrilled with this bespoke delivery of popular ITV game show “The Chase” for Entain, following the highly successful launch of “Well Well Well Live”. This new gameshow, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show. This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”
‘The Chase’ is hosted from Playtech’s live studio in Riga and is available 24/7 exclusively through Entain’s brands.
The Competition
‘The Chase’ will go head-to-head with other major TV gameshow and live gameshow formats which have been a major success for providers such as Evolution in particular.
In 2023, 84% of Evolution’s gaming revenue came from live casino games with its flagship gameshows Deal or No Deal, Crazy Time, and Monopoly Live leading the way. However, it’s the Deal or No Deal customer-base that ‘The Chase’ will most likely to appeal to.
English